About Me

Hey there!  First of all, I’m Clif.  Nice to meet you.

Clif Burrell IV if you want to get more specific (yes, with one F).

I’m a 37 year-old guy who’s lived in Mississippi for most of my life with a desire to explore other areas of the world in the future.

I’m the blogger, product reviewer, and owner of this site, Cerebral Architect.

I’m also the owner and founder of Affiliate Fortress (and it’s associated YouTube channel).

Additionally, I’m also the owner and founder of Infinite Idea Generation.



My Story

Like most of you reading this, I’ve worked many jobs throughout my life. Some of those jobs included fast food, FedEx, warehouse work using pallet jacks, janitorial work in dry heat environments & freezers, and security.   Some were alright.  Others made me wanna roundhouse kick a shark in a face, but I only do that in video games I get for cheap on Steam.

Fast forward to 2007…

I found King Human (Dave) on YouTube.  I was actually his first subscriber. He was the one that sparked the idea of making money outside of a traditional job.  We became buddies early on, and I still consider him a friend to this day (and the only multi-millionaire I know).

From there, I dabbled in things like flipping items on ebay but quickly learned that I didn’t like dealing with physical products.   Not my jam.

I didn’t start taking the whole “make money online” thing serious until mid-2013.  At the time, I was living with family who were preparing to move out of state, and I didn’t make enough to survive on my own (despite working a full-time job).  So, I did what so many people do.  I panicked and tried to quickly learn how to make thousands as quickly as possible.  Long story short, that didn’t work out so well.  An epic failure, it was.

Luckily, for me, my family didn’t move as soon as expected, but the fear was still constantly there, breathing down my neck.  I kept pushing to learn more & implement more until it eventually became a habit.  I never stopped pushing myself, because I broke free of the 9-to-5 mindset.  Once you break the mental chains, going back is virtually impossible.

I’ve made tons of mistakes along the way, but I’ve also learned a lot.

I’m not an online millionaire at this point.  Not even close, but maybe one day.

I HAVE however…

  • Published courses on Udemy
  • Put products on Warrior Plus
  • Put products on JVzoo

You can find some of those in the My Products tab on this blog.

Why Cerebral Architect?

Cerebral Architect basically means getting creative and using your brain to make things and profit.  Those things could include products, bonuses, review videos, or whatever else.  

In short, use your brain, get creative, and build your financial empire.

As one of my favorite songs says…

“Use imagination as a destination.” – Justice

So, why did I make this blog?

This blog serves as my main business hub.  It’s a place where I can post review videos from my YouTube channel, post emails that I’ve sent to my list, make product recommendations as an affiliate, and sell my own products.  It also shows that I take this business seriously and that I’m willing to put in the effort to make my business work for me.

In addition, it’s a central location for you to get to know me better.

About my product recommendations…

As an affiliate, I only recommend business products that I believe have potential.  There have been products I’ve rejected that had good payouts, but something about the product prevented me from feeling good about it.  Sometimes, I can fix this problem by adding a bonus if you buy through my link to solve whatever the problem is.  Other times, not so much (like a recurring membership that doesn’t get updated often).

I don’t care what the hottest selling item is at the moment.

I only promote what I feel good about.  I prefer to sleep at night with a clear conscious.

Not everything I recommend will be for everyone.  That’s fine.  To each their own.

Don’t know where to start?

Check out this review I did for IM VIP Training.

Here’s a review I did about Self-Publishing Checklists

And here’s another review I did about a “wicked” email marketing sequence.

That’ll get you started.

With that said…

Enjoy your time here, take a look around, and make yourself at home.


P.S.  Feel free to sign up for push notifications at the top or side of this page through the blue button to be notified when I put out a new review.